TechBlog: Quechup and the abuse of trust:

Trust is the single most important aspect in good relationships of all types. We become friendly and are willing to give of ourselves — personally, professionally, intellectually, even economically — when we trust who we’re dealing with. When trust is gone, business partnerships dissolve, marriages are split asunder, friendships end. If trust makes the world go ’round, its loss brings the world to a screeching halt.

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