Just found the following bit of weirdness, and had to pass it on…
Smith & Wesson Debuts New Home Decor, Apparel and Gift Catalog; Crossings by Smith & Wesson Reflects American Lifestyle
for Wednesday (Oct. 15)
–(BUSINESS WIRE)–
Story Note for Producers: With the holiday shopping season fast approaching, timely video of the newest catalog & e-commerce site from Smith & Wesson.
WHAT: Cowboy boot lamps? Star spangled heart
ornaments? Blue suede jackets? Catch a
glimpse of the newest division of Smith &
Wesson with the launch of a consumer catalog
filled with everything for the home.
Resurgence of American pride and desire to
return to a simpler lifestyle, along with a
love of the American West, sparked Crossings(TM)
by Smith & Wesson, the newest catalog and Web
site behind one of America’s most recognized
brands.
— Draws upon the history, romance, grandeur
and integrity of being uniquely American
— Home decor accessories for every room in
the house, unique apparel for men and women,
jewelry, and holiday gifts.
WHY: Nearly 87 percent of Americans are familiar with the
Smith & Wesson name and over 148 million Americans
shop from home. This new business venture for Smith &
Wesson is part of the Company’s overall strategy of
extending the brand into new markets and increasing
shareholder value.
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