Today Microsoft announced it would be launching a new search engine that will compete with Yahoo and Google in the vast hunt for search bucks. In an incredible act of branding sagacity, they announced that the name of the new search engine will be: Bing.
In response to this, today I have issued the following news release:
BING VS. BING
LONGTIME FORTUNE COLUMNIST AND BESTSELLING AUTHOR STANLEY BING CONDEMNS “BRAND INTRUSION” BY NEW MICROSOFT SEARCH ENGINE, ALSO TO BE NAMED “BING”