Bob Marley is telling me now to “Get up, stand up, stand up for your rights.” He tells me this at roughly the same time every single weekday that I sit in this particular Starbuck’s. We have here a music strategy designed to get those of us who were actually alive during Marley’s lifetime to associate all that Jamaican goodness with sitting here drinking hot beverages and messing around on the free WiFi.
I do love Bob Marley. However, this music strategy is starting to wear on the nerves. I realize consciously I am on the receiving end of a corporate strategy. It is working, and therefore I feel the need to resist it. What would the SBUX people do if we really took Bob Marley’s advice from the song, and stood up for our right to a change in music programming in this particular store?